Revitalizing a Legacy:

A Digital Renaissance

Kazi Creative Agency took on the challenge of modernizing the venerable brand of Queen Afua, a respected but digitally underrepresented holistic health practitioner. We introduced her and her team to the power of social media, establishing a dynamic digital presence that connected with contemporary audiences.


Kazi Creative Agency employed our comprehensive content creation packages — MLD, MRKT, and MNTZ — to re-envision Queen Afua’s brand. We meticulously reshaped her online identity with a regal, feminine, and dynamic brand aesthetic, aligning with her core values and reimagining her classic products.

MLD THE BRAND

For Queen Afua, we employed the MLD approach to cultivate a regal and feminine brand identity that authentically represents her as a pioneer in holistic health. We refreshed her brand visuals and messaging to resonate with both her loyal followers and a new digital audience. This redefined brand identity captures the essence of Queen Afua’s timeless wisdom in a contemporary, accessible format.

LOGO

We designed a logo that combines the imagery of a crown and a tree, representing Queen Afua’s stature in wellness and the organic growth she fosters through her work. It speaks to the regal quality of her brand and her dedication to nurturing health and well-being.

COLOR PALETTE

The chosen color palette is rich in meaning, with purples that convey royalty, healing and spirituality, greens that signify growth and renewal, and blues to  communicate depth and trustworthiness. These colors create a visual experience of tranquility and wisdom, reflecting the transformative journey she provides.

TYPOGRAPHY

In typography, we selected fonts that echo the elegance and authority of Queen Afua's voice. A sophisticated serif for headers conveys respect and tradition, while clean, modern sans-serifs for subtitles and body copy ensure readability and a contemporary feel, making her message accessible to all.

PERSONAL BRAND HEADSHOTS

We collaborated with celebrity photographer Keith Major to rebrand Queen Afua, creating high-quality, iconic images that perfectly capture her essence. Our work emphasized a modern aesthetic that honors her teachings of ancient detoxing, wellness, and spiritual practices. The styling and photography highlighted her timeless wisdom while presenting it in a way that resonates with today’s audience, blending tradition with contemporary appeal.

PERSONAL BRAND WEBSITE

In this phase, we carefully gathered and combined all of Queen Afua's offerings to make sure her website fully represents her personal brand. We managed the project and directed the design to create and online home, that showcases her holistic ethos and serves as a centralized portal for community engagement, education, and product exploration.

MRKT THE BRAND

Kazi Creative Agency's MRKT package propelled Queen Afua's revered message into the digital era, expanding her reach on social media platforms to nearly one million followers. We curated content that illustrated her holistic lifestyle, engaging an audience seeking wellness and natural health. Our targeted campaigns bridged the gap between respect and relevance, positioning Queen Afua as a vital voice in today’s wellness conversation.

Content Creation:

Kazi Creative Agency spearheaded content creation for Queen Afua, aiming to amplify her personal brand, expand her social following, and foster a nurturing community. Our collaborative efforts focused on producing engaging content that not only resonates with her audience but also drives sales for her products and services.

PRESS OPPORTUNITIES

In partnership with Queen Afua, we worked alongside the Random House PR Team and Skai Blue Press team to secure high-profile press opportunities on platforms like Sway in the Morning, The Breakfast Club, and Red Table Talk. These appearances significantly boosted her visibility and further established her as a leading voice in wellness and empowerment.

BOOK MARKETING

For the re-release of Queen Afua's internationally bestselling book "Sacred Woman: A Guide to Heal the Feminine Body, Mind, and Spirit," the KCA took the helm in brand management, and social media marketing and promotion. We orchestrated a comprehensive campaign that included both online and in-person activations, ensuring the book's message reached and resonated with a wide audience.

SACRED WOMAN DOCUMENTARY

Kazi Creative Agency worked alongside Tehuti Films to co-produce the documentary 'Sacred Woman Series,' telling the story of Queen Afua, her origins, influences, the inspiration behind 'The Sacred Woman,' the process of writing the book, the creation of the program, and its rise to a global phenomenon.

MNTZ THE BRAND

Through the MNTZ strategy, we successfully monetized Queen Afua’s expertise, expanding her brand to include retreats, live events, speaking engagements and  digital courses that complements her bestselling books. We optimized her classic product line for e-commerce, enhancing customer experience and driving sales from five figures to seven figures. This holistic monetization approach has solidified Queen Afua's brand as  a profitable enterprise in the wellness market.

SPEAKING

Kazi Creative Agency played a pivotal role in shaping Queen Afua's speaking engagements, strategically crafting content that resonates with her audience and amplifies her personal brand. Our collaboration ensured that her presentations not only share her journey and the essence of 'The Sacred Woman' but also leave a lasting impact on listeners, inspiring personal growth and wellness.

RETREATS/LIVE EVENTS

In partnership with Queen Afua Wellness Institute, Kazi Creative Agency co-created the concept and content for her signature transformative retreat, Ascension. Our contributions included developing a holistic experience that aligns with the teachings of 'The Sacred Woman,' ensuring that participants experience a profound journey of self-discovery, healing, and empowerment in serene settings.

ONLINE SCHOOL

Kazi Creative Agency was instrumental in the development and production of Queen Afua's online school and all of it's digital and hybrid courses  based on 'The Sacred Woman.' We meticulously curated content that encapsulates her wisdom and expertise, providing an accessible and engaging online platform for women worldwide to embark on their wellness journey under Queen Afua's guidance.

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Kazi Creative Agency embarked on a mission to modernize Queen Afua's brand, introducing her holistic health wisdom to the digital age. Our efforts attracted celebrity attention, including endorsements from Erykah Badu, Jada Pinkett Smith, Lauren London, India Arie, and Queen Latifah, further amplifying her reach.

MISSION ACCOMPLISHED

By strategically aligning Queen Afua's brand with the digital landscape and leveraging celebrity endorsements, Kazi Creative Agency revitalized her legacy, ensuring her invaluable teachings continue to inspire and heal in the modern world.

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