Revitalizing a Legacy:
A Digital Renaissance
Kazi Creative Agency took on the challenge of modernizing the venerable brand of Queen Afua, a respected but digitally underrepresented holistic health practitioner. We introduced her and her team to the power of social media, establishing a dynamic digital presence that connected with contemporary audiences.
Kazi Creative Agency employed our comprehensive content creation packages — MLD, MRKT, and MNTZ — to re-envision Queen Afua’s brand. We meticulously reshaped her online identity with a regal, feminine, and dynamic brand aesthetic, aligning with her core values and reimagining her classic products.
MLD THE BRAND
For Queen Afua, we employed the MLD approach to cultivate a regal and feminine brand identity that authentically represents her as a pioneer in holistic health. We refreshed her brand visuals and messaging to resonate with both her loyal followers and a new digital audience. This redefined brand identity captures the essence of Queen Afua’s timeless wisdom in a contemporary, accessible format.
PERSONAL BRAND HEADSHOTS
We collaborated with celebrity photographer Keith Major to rebrand Queen Afua, creating high-quality, iconic images that perfectly capture her essence. Our work emphasized a modern aesthetic that honors her teachings of ancient detoxing, wellness, and spiritual practices. The styling and photography highlighted her timeless wisdom while presenting it in a way that resonates with today’s audience, blending tradition with contemporary appeal.
MRKT THE BRAND
Kazi Creative Agency's MRKT package propelled Queen Afua's revered message into the digital era, expanding her reach on social media platforms to nearly one million followers. We curated content that illustrated her holistic lifestyle, engaging an audience seeking wellness and natural health. Our targeted campaigns bridged the gap between respect and relevance, positioning Queen Afua as a vital voice in today’s wellness conversation.
MNTZ THE BRAND
Through the MNTZ strategy, we successfully monetized Queen Afua’s expertise, expanding her brand to include retreats, live events, speaking engagements and digital courses that complements her bestselling books. We optimized her classic product line for e-commerce, enhancing customer experience and driving sales from five figures to seven figures. This holistic monetization approach has solidified Queen Afua's brand as a profitable enterprise in the wellness market.