From Artist to Entrepreneurial Soul Coach

For 2020,  former Hip Hop artist  and spoken word artist, Rha Goddess and her team hired us to build her personal brand and to position her as a thought leader in the area of entrepreneurship and spirituality. Our objective was to transition her brand to reflect her business and spiritual journey.

MOLD THE BRAND

With our MOLD package, we crafted a comprehensive brand strategy for Rha Goddess. We developed her brand values, mission statement, and brand voice, and brought them to life through an eye-catching logo, a carefully selected color palette that resonated with her personality, and a consistent brand messaging framework. The creation of a brand style guide ensured that all future content and marketing materials aligned seamlessly with Rha Goddess' personal brand identity.

LOGO

Inspired by the ancient medicine wheel symbolizing interconnectedness and harmony, we crafted Rha Goddess's logo to reflect her mission as a spiritual teacher and entrepreneur, to impart wisdom and inspire holistic growth, balance, and unity.

COLOR PALETTE

The color palette for Rha Goddess's brand features purple to highlight her regal essence and spiritual leadership, gold to accentuate her majestic voice and wisdom, and green to represent her teachings on growth and prosperity.

TYPOGRAPHY

For Rha Goddess's brand, we selected a cursive font to represent the fluidity of her spiritual teachings and a bold font to reflect the strength of her hip-hop roots, creating a dynamic visual identity that embodies her multifaceted identity and appeals to her diverse audience.


PERSONAL BRAND HEADSHOTS

The photography for Rha Goddess's brand was meticulously curated to resonate with her target audience, ensuring she appeared as the person they were seeking. We focused on capturing images that reflected her unique blend of spirituality and entrepreneurial acumen, portraying her as both a wise soul coach and a dynamic thought leader. 

PERSONAL BRAND WEBSITE

We merged all of individual brand assets for Rha Goddess into an online property that people can virtually experience and engage with Rha and get access to all of her offers and educational content.

PHASE 2 - MARKET THE BRAND

Our marketing efforts for Rha Goddess were multifaceted. We continued to establish her personal brand through  pre-promoting the release of her  book, "The Calling." A significant highlight of this phase was co-producing a 3-city tour to engage with her audience and generate buzz around her book launch. We developed a comprehensive marketing campaign that included:

PHOTO JOURNAL:

Produced engaging content across various channels, including social media, email marketing, and Rha's company website, showcasing her expertise and thought leadership.

TOUR PRODUCTION

We provided content strategy, makeup, styling, videography, and photography services, capturing [19] 1-on-1 interviews and 3 large round table group conversations during a 3-city tour.

BOOK BUYER BONUS:

Implemented a targeted campaign to drive  sales for "The Calling," leveraging the video series as a post purchase bonus for book buyers seeking a deeper dive with Rha.

VIDEO SERIES

The Calling Videos series featured 18 influencers from New York, San Francisco and Los Angeles discuss their journey to success after tasering their calling in life.  The success of the series led to the book became a best-seller.

PHASE 2 - MONETIZE THE BRAND

After establishing her personal brand we shifted gears to focus on the monetization aspect of our collaboration with Rha Goddess. We creating revenue-generating content  that aligned with her brand and expertise to attract and further serve her audience. We worked on  key pieces of content:

DIGITAL COURSE

White Awakening: We produced exclusive digital course and promotional assets, aimed at promoting allyship and anti-racism in corporate settings. We focused on creating compelling content that positioning Rha and her partner Corey as leading voices in diversity, equity, and inclusion.

MASTERMIND

Born To Shine: We captured video and photo of a unique retreat designed for Women Of Color seeking transformational entrepreneurial and personal growth training. We developed branding and marketing materials for the retreat, ensuring that it resonated with Rha's target audience.

SPEAKING

To further elevate Rha Goddess's personal brand, we used a voice over of one of the world's leading coaches, Brendon Burchard, to create a captivating sizzle reel (and speaker's deck) for her speaking engagements. This powerful endorsement added significant credibility and allure to Rha's brand, showcasing her as a prominent figure in the coaching and personal development industry.

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Building a personal brand requires strategic planning and consistent effort, much like enhancing property value. We've been diligently increasing Rha's brand's equity and using visual storytelling through video, photography, and typography to highlight Rha's business acumen, lifestyle and success strategies to attract the right customers and collaborators.


RESULTS

Since our collaboration with Rha Goddess,  our efforts have significantly enhanced her online visibility, engagement metrics, and revenue streams, establishing her as a leading figure in the personal development and entrepreneurship space.

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